Indian Institute Of Management Udaipur Cultural Studies Essay

Clarion shipping

Individual Reflection Paper


Ram Manohar



Executive Summary

This report is about my experience and learning as a part of my IBP (International Business Practices) course which I did in Clarion Shipping, Dubai. This is my first international experience and I was very much excited about it. This will include my overall experience of working at an international location and their working culture, the difficulties I faced and how did I overcome those difficulties as well as my learning outcome from this. This report will also throw some light on the day to day life of Dubai and the culture and lifestyle of the Arab people. There are many interesting places to visit in Dubai and many things to do which will also be shared with you. But this report will not include any details regarding my project and my company per se but will only focus on experience and the learnings.

IBP Experience and Learning

International business practices (IBP) is one full course in IIM Udaipur in which the selected students have to go to some international location and work there in real corporate offices for 2 weeks. In this 2 weeks we have to complete a project assigned to us by the respective companies and give a presentation to the company about the work done and learning we got from that project and working in an international location. This is a wonderful opportunity for each student to gain international experience and learn a lot from it.

Since this was my first international journey, the preparation for visa and other formalities had started long back. Since we were on tourist visa there was not much problem in getting a visa or other formalities. Our airline was air Arabia which was the cheapest flight to Dubai. At the airport, there were lots of formalities including security check, luggage check and immigration etc. You need to remove your shoes, belts, purse and other metal objects to clear the security checks. We waited for some time at Ahmedabad airport and thought of grabbing some quick bites but all around it was way too expensive but still we managed to have some tasty bites. It was blue earth (sea) all over when I looked down from the window, this was when we were about to land at a different nation altogether and eventually we landed at Sharjah Airport at 6:30 AM in the morning. Visa and immigration processing took almost 2 hours and we were greeted with a rose as a token of welcome. We reached Dubai at around 10 AM and after breakfast we took some rest and went to the lunch and meeting with the senior management of all the three companies’ viz. UAExchange, Clarion Shipping and DM Healthcare. From Clarion Shipping, there were Thomas Gregory who is the head of business in GCC (Gulf Cooperation Council) and Nitin Sunny who is the executive assistant to CMD (Chairman and Managing Director) Mr. Aniyan Kutty.

The talk was started by HR representative from DM Healthcare. DM HealthCare was started by DR. Azad Moopen in 1987, headquartered in Dubai. It is present in 5 countries with 118 establishments and 5500 employees. About 70% to 80% of the employees are women. One of the reasons given by them is the non-requirement of visa and other formalities for women who came with their husband. But they all have to pass examinations held at some specific time in a year and it is very difficult to get the slots for the examinations. They have to follow the strict regulations passed by the Dubai Health Authority (DHA). DM Healthcare does not have a very high attrition rate. They also have to follow the rule for having a specific percentage of different nationalities present in Dubai as their employees. This is really a challenge for their HR team to manage employees from different nationalities and all at the same workplace. HRD (Health Regulation Department and not Human Resource Department as in India) is the responsible entity to regulate and provide licensure to healthcare professionals in Dubai.

UAExchange (as it says "Adding Convenience to your life is our business") is a remittance company. They have 7000 employees from 40 different nationalities. The company has almost 135 competitors. Customer relationship management is a big challenge as this business is totally dependent on customers. Customer from different nationalities wants to interact with employees from same nationality which is a challenge. Trust is an important pre-requisite for this business as it involves handling of other people’s money. Service delivery should be made from the heart and not for the sake of doing and for that one needs a high level of motivation and humility.

Then it was the time for Clarion Logistics to share their thoughts. They are in the business of freight forwarding where they act as a broker. They book container and sell container spaces to companies. Ford’s spare-parts are its major customer. They deal with third party and four party logistics. But this industry is not well regulated industry in the GCC Countries. Supply logistics is one of the latest businesses, the company has started. The major challenges are HR and money management and that too especially in Africa (Sudan). The business is very much dependent on other players in the network and thus to reduce the dependency, it has multiple networks. Clarion provides innovative solutions to companies on how to transport various products like non-chemicals in Flexi bags, isotanks etc. There are specific requirements for transporting specific materials like Chicken should only be transported at -18 degree centigrade, neither above nor below that.

Dr. Melodena from University of Wollongong and Mr. Balakrishnan from Yum Foods were also present and shared their valuable experiences with us. One of the issues which were discussed was that whether globalization is important for companies or localization. The churn rate at Yum Foods is very high almost 100-200% in a year which is the major challenge for them. They want the employees to work for their other brands (Pizza Hut or KFC) rather than leaving the company because the training cost is very high and is regarded as very intense and valuable in the industry.

Today we went to the company office at Khalid Bin Al Waleed Road and met Nitin. We came to know a lot more about the company. Clarion is a one-stop integrated logistics solutions provider. The mission is to be the global leader in Shipping, Forwarding and Logistics and to provide a comprehensive range of services to the customers across the world through quality logistics solutions.

The logistics sector in the GCC is on a growth trajectory and is witnessing all the right mega trends and would enhance the region’s prominence as a logistics hub. While development of exclusive cargo ports and Free Trade Zones is enhancing the region’s potential for international trade related logistics, development of rail transport mode for cargo and promotion of domestic manufacturing activities would result in the growth of the integrated supply chain services business. The highly appreciated GCC Customs Union introduction in 2003, which is considered a key step in a broad process of regional economic integration in the Gulf, facilitates the free movement of goods across GCC nations. Information Technology is the most powerful enabler that the FLP has at its disposal. The value adds for the forwarders are procuring transport capacities with volume rebates, coordinating many/all transport related prayers (depending on the agreed INCO terms between Shipper and Consignee) and enhancing transport management with value added services.

When we reached our apartment, it was very nice and comfortable with full air-conditioned and modern bathroom but later we realized there was a problem of drinking water. You get cold drinks and petrol cheaper than water here, welcome to desert land. We went for breakfast outside and ended up in a South Indian restaurant, better call it malayali restaurant. Here comes another truth of Dubai, you will find Indian here but 80% of them will be malayali i.e. people from Kerala. They earn a very good living by doing various businesses as well as they have some of the big companies in Dubai. When we reached office in the afternoon hat day, it was a nice interaction with the top executives of the IBP companies and I learnt a lot from their insights and got lots of information about Dubai and other Arab countries and various labor laws prevalent in that. One of the law says that every company has to hire a specific number of employees from all the countries present in UAE as UAE is cosmopolitan. We had nice lunch after the talk and some group photography as well as some gifts from one of the guests. That day in evening we went to a Sahara mall which was nearby our apartment and enjoyed the evening but could not buy anything as everything was too much expensive. Then we realized how costly it is to shop in Dubai. The story was same when we visited other malls like the Dubai mall and the Mall of Emirates. Now the everyday story begins which we had to follow for next 2 weeks i.e. waking up at 6 AM and running for the cab and reaching the office on time. We used to have breakfast nearby our office and continued to have breakfast from the same Malayali restaurant. Our office was in Khalid bin Al Waleed road. On Sunday we were in the office. In Dubai, Sunday is a working day and this fact is really surprising for everyone. We worked on India Data for its different offices. Shamil Habib appreciated the work done on the dashboard and asked a one page explanation about various operational and financial ratios that we had calculated. We also interacted with Mr. Mario, the General Manager for Projects Sub Division. He has been in the shipping industry since last 3 decades and shared many valuable experiences with us. He shared that Clarion needs more structure with respect to operational as well as organizational level. The centralization of power is more and more risky for the business. Then we discussed how Margins can be maintained even in turbulent times. The suggestions came was built on volumes, reducing costs and by improving productivity of the resources available. Too much diversification is bad for the company. It should concentrate on its core business (freight forwarding) in the new area (offices). He has also described how it is very much different to stay in the UAE than in India or any other countries. The overall learning of the IBP includes a lot about cultural aspects of Dubai and people here. Even if our office timing was very hectic and we were quite busy at work, we took out some time to visit the scenic places of Dubai. Dubai is a cosmopolitan metropolis that has grown to become a global city. The city has become symbolic of its skyscrapers and high-rise buildings. We have noticed that most of the people here possess luxury cars and luxury villas which show the prosperity of the city. It is a very beautiful city and if given the option, I would definitely want to visit this place again. It was a great international learning experience.


The working hours during the week in Dubai usually vary between 40 and 48 hours, depending on the company’s policy. Office hours are usually started at 7.30 am and ends at 2.30 p.m. in the government sector and from 8.30 or 9.00 am until 5.30 or 6.00 pm in the private sector. Friday is the Muslim holiday and in the case of five-day working week, either Thursday or Saturday would probably the other day off.

Since taking Thursday off would mean a decrease in the number of operational days, therefore Saturday is the more sought after choice for international companies. Business here is conducted mainly on the basis of mutual trust and personal relationships. Although it is changing fast and large firms are trying to get structured as in the other parts of the world, these companies are often a family matter, and the ultimate decision-maker is usually the head of the family. Business is conducted frequently over lunch or dinner most probably in a hotel or restaurant. Business meetings may begin with a very informal preamble and polite conversation, commonly about each other’s families.

Though often considered as the most cosmopolitan and open-minded of the Arab states, Dubai still sticks to an unsaid dress code that is both modest and conservative as compared to that experienced in the West. Although proper dress is very important for all business dealings, the local culture says that for men a shirt and tie is enough for regular office hours; women commonly choose a skirt and blouse or a suit but nothing too revealing.

Arab Management Style

Local management style will be paternalistic and directing. Managers are expected to give very clear and direct instructions to them.

Absence of clear directional leadership will be considered as very poor management. It can be thought in terms of a family where the father directs the children what they have to do and also looks after them. The ‘children’ do as instructed and also show respect to their father. One of the side-effects of this paternalistic management is lack of initiative. Employees only do what is said by the boss and nothing more. Doing anything extra than what is said would be to disobey your boss.

Nepotism is a still existing here and key positions will often be filled with trusted family members. As with most family-owned organizations, the company will have a strong hierarchical organizational structure with the majority of power being held usually by older male family members. 

All major decisions would be decided at the top and you would need influence at that level. Every contact within an organization is very important, as a seemingly lower employee may prove to be a favored relative of a senior figure and therefore of greater importance than some other contact.

In terms of climatic condition, it has been hot for 8 months with humidity reaching up to 90% during summer. Most people criticize the heat here but it becomes cool even at 30C when you get adjusted to the local climate. Since all buildings have centralized air-conditioning system, spending summers in Dubai become quite easy. ‘Safety Driving’ is a rare term as many rogue drivers are here. But one strange observation of mine is that, if the driver sees any person crossing any street, they ill stop immediately and will allow you to cross safely.

CAGE Framework (Cultural, Administrative, Geographical and Economical)


Dubai has a very diverse and multi-cultural society. Even so, Dubai’s culture is shaped mostly by the Islamic traditions of Arabia. In India, it is a majorly Hindu Culture with lots of cultural diversity. Despite waves of modernity touching Dubai, the emirates are very much attached to their cultural heritage. Even today, Locals wear their traditional dress, which indeed is a sign of national pride and identity. Dubai is a relaxed and tolerant society, with Emiratis known for their traditional cordial reception and their friendliness to foreigners. Dubai also has a very liberal attitude towards women, Women are allowed to join modern schools, and to work in offices with their men counterparts. There are numerous night clubs in the city with DJs, singers and dancers. Entertainment range varies from international rock and pop bands to opera - from traditional theatre groups to ballet.

Dubai has undergone a rapid transformation from a pearl-diving center to a fastest growing city and today it has become a tourism, trade and logistics hub. It is home for around 2 million people from almost 20 countries. It is one of the most cosmopolitan cities of the world. Dubai has a lot to offer to those who chose living in this wonderful city. It is centrally located, safe, politically stable and has excellent infrastructure along with good health care and education system. The most attractive part is that salaries here are tax free.


Dubai has been governed on the basis of constitutional monarchy and has been ruled by Al Maktoum since 1833. India is a federation with a parliamentary system and governed under the Constitution of India. The federal government comprises of executive, legislative and judicial bodies.

The current ruler is Sheikh Mohammed bin Rashid Al Maktoum who is also the Prime Minister and Vice President of UAE. Dubai Municipality was formed in 1954 and has departments like Roads dept., Planning & Survey, Environment and Public Health and Financial Affairs dept. The Dubai Police Force was formed in 1956 and is under direct control of the ruler. The Roads and Transport Authority has strict system in place to ensure the safety and traffic rules being followed. They impose heavy fines for even a small mistake.


Dubai is situated in Persian Gulf Coast of UAE and is at 52 ft. above the sea level. Dubai is situated at 25.269N, 55.3095E and covers an area of 4110 square km. This city lies within the Arabian Desert. The city is surrounded by sandy deserts which supports occasional date palms and wild grasses. The Dubai Creek is made artificially to allow large vessels. Dubai is located at a distance of 5891.1 kms. From India


Dubai’s economy is based on the foundation of the oil industry and UAE GDP as of 2012 is $360 billion and GDP per Capita is $48,158. Dubai’s GDP is expected to grow at 4.5%.

The total nominal GDP of India is $1.8 trillion but per capita GDP is only $1388. Dubai produces 50 to 70 thousand barrels of oil every day. India is one of the top exporting as well as importing destinations of Dubai. Dubai is also a hub for IT services and financial services and has industry specific free zones. The giant real estate development projects led to the formation of the some of the world’s largest, biggest and longest architecture in the world. For example, the Burj Khalifa, the Emirates Tower, the Palm islands and the Burj Al Arab. Dubai is also a city of Gold and a major part of the economy is based on gold trades. The Gold Souk in Diera has hundreds of gold retail shops. Tourism is one of the top most agenda on the government’s strategy list to maintain the flow of foreign currency. Dubai has more than 70 shopping malls including the World’s largest mall i.e. the Dubai Mall and hence it is also called the ‘Shopping capital of Middle East’.

[3118 words]