Influential Designer Of His Generation Cultural Studies Essay

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SCHOOL OF APPLIED ARTS & DESIGN

B.A.(HONS) PRODUCT DESIGN FUTURE

Module Code: ME617

Module Name: Contextual and Business studies

Name: GRAHAM SAMPSON DABBEY

UEL No.: U1054144

Matric No.: UPDF4-06/09-00032

H/Phone No.: 0147342286

Lecturer Checked: Yes Signature: ___________________

Comment :

Content

Part 1

Introduction………………………………………………………………………………………………..

Designer…………………………………………………………………………………

Biography……………………………………………………………………………….

HIS INFLUENCE………………………………………………………………………..

PHILOSYPHY…………………………………………………………………………..

DESIIGN METHODOLOGY…………………………………………………………..

ICONIC DESIGN……………………………………………………………………….

PREFERABLE MATERIALS………………………………………………………….

Part 2

DESIGN ERA…………………………………………………………………..

Bauhaus…………………………………………………………………………………

Designers in Bauhaus……………………………………………………………….

The Bauhaus design/style…………………………………………………………..

Bauhaus fuctional techniques …………………………………………………….

References……………………………………………………………………………..

INTRODUCTION

C:\Users\IKAY-JOHN\Desktop\black G$ pic\soy10_marc_newson.jpg

Marc Newson is the most acclaimed and influential designer of his generation. He has worked across a wide range of disciplines, creating everything from furniture and household objects, to bicycles and cars, private and commercial aircraft, yachts, various architectural commissions, and signature sculptural pieces for clients across the globe.

Born 1963 in Sydney, Australia. Newson spent much of his childhood travelling in Europe and Asia. He started experimenting with furniture design as a student and, after graduation, was awarded a grant from the Australian Crafts Council with which he staged his first exhibition featuring the Lockheed Lounge a piece that has now, twenty years later; he set up three consecutive world records at auction.

Newson has lived and worked in Tokyo, Paris, and London where he is now based, and he continues to travel widely. His clients include a broad range of the best known and most prestigious brands in the world - from manufacturing and technology to transportation, fashion and the luxury goods sector. Many of his designs have been a runaway success for his clients and have achieved the status of modern design icons. In addition to his core business, he has also founded and run a number of successful companies, including a fine watch brand and an aerospace design consultancy, and has also held senior management positions at client companies; including currently being the Creative Director of Qantas Airways.

Marc Newson was included in Time magazine’s 100 Most Influential People in the World and has received numerous awards and distinctions and he was also appointed The Royal Designer for Industry in the UK, received an honorary doctorate from Sydney University, holds Adjunct Professorships at Sydney College of the Arts and Hong Kong Polytechnic University, and most recently was awarded a CBE (Commander of the Order of the British Empire) by Her Majesty the Queen.

His work is present in many major museum collections, including the MoMA in New York, London’s Design Museum and V&A, the Centre Georges Pompidou and the Vitra Design Museum. Having set numerous records at auction, Newson’s work now accounts for almost 25% of the total contemporary design market.

Newson has been the focus of on-going and intense interest in the media, generating significant editorial value for his clients, and has been the subject of a number of books and documentary films.

Biography:

NAME: Marc Newson

PLACE OF BIRTH: born in Sydney, Australia.

D.O.B : October 20, 1963 (age 48)

Residence: London, UK

Nationality: Australian

OCCUPATION: Industrial Designer

KNOWN FOR: Lockheed Lounge chair

SPOUSE: Charlotte Stockdale

CHILDREN: 2

EDUCATION: Newson spent his childhood travelling in Europe and Asia, before studying jewellery and sculpture at Sydney College of the Arts.

HIS INFLUENCE: According to Marc Newson, he has always been influenced by the contemporary culture, the advancement and possibilities of science and technology and the relative ease of global travel.

'contemporary culture' is referring to the culture we currently live in, i.e. the social, political, and/or economic climate, what we engage in today, the values, etc. 'Aesthetic culture' might be meant as the culture of art or things that are visually appealing or intended, like the media we experience and so on.

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PHILOSYPHY: He has always been fascinated by the space and aeronautics. However his goal is to express order and, most importantly, simplicity, revealing the essence of the object or the space he is designing.

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DESIIGN METHODOLOGY

1. Identify a Need.

Identify a Need or Purpose in a given situation.

2. Design Brief.

Produce a short Design Brief.

3. Tasks Schedule.

List all major areas of work and allocate times and deadlines.

4. Analysis of Brief.

Look at the Brief and produce a list of research questions.

5. Research.

Identify and collate information only relevant to the Analysis of Brief.

6. Specification.

Produce a list of design requirements found from research relevant to the Brief.

7. Generate Ideas.

Generate a range of different possible solutions satisfying the Specification.

8. Choose Solution.

Produce a solution to the Brief using the Specification and your Generated Ideas.

9. Develop Solution.

Generate details necessary to make the solution.

10. Make Solution.

Produce the solution.

11. Test Solution.

Test your solution against the Brief and Specification.

12. Modify Solution.

List modifications to improve the solution's effectiveness.

13. Evaluation.

Evaluate the project against the Brief and Specification, giving recommendations.

Marc Newson Identify a Need or Purpose in a given situation then Produce a short Design Brief. List all major areas of work and allocate times and deadlines. Look at the Brief and produce a list of research questions. Identify and collate information only relevant to the Analysis of Brief.Produce a list of design requirements found from research relevant to the Brief. Generate a range of different possible solutions satisfying the Specification.

The he will produce a solution to the Brief using the Specification and your Generated Ideas.Generate details necessary to make the solution.Produce the solution.Test your solution against the Brief and Specification. List modifications to improve the solution's effectiveness. Evaluate the project against the Brief and Specification, giving recommendations.

ICONIC DESIGN

One of Newson’s most celebrated works is the Lockheed Lounge (1986), shown here.

Inspired by Le Corbusier, the aluminum-clad lounge took him six months to create

and initially had no demand. In 1993, it appeared in Madonna’s 1993 music video for "Rain."

Since then, iterations of the original have sold for upward of $2.1 million at auctions.

PREFERABLE MATERIALS.

Marc newson mostly uses very bright color material such as ALUMINIUM, STANDARD STEEL and OCLV CARBON etc.

ALUMINIUM.

C:\Users\Black Gs\Music\231062228.jpg STAINLESS STEEL.

C:\Users\IKAY-JOHN\Desktop\black G$ pic\marc_newson_lance_armstrong_1-570x3561.jpg OCLV CARBON.

ALUMINIUM.

Aluminium is a soft, durable, lightweight, ductile and malleable metal with appearance ranging from silvery to dull gray, depending on the surface roughness. Aluminium is nonmagnetic and does not easily ignite. A fresh film of aluminium film serves as a good reflector (approximately 92%) of visible light and an excellent reflector (as much as 98%) of medium and far infrared radiation.

Aluminum "Lockheed Lounge" chair by Marc Newson.

APPLICATIONS: Cooking Equipment, Aeroplanes, Packaging (can drinks) etc.

STANDARD STEEL.

is an alloy that consists mostly of iron and has a carbon content between 0.2% and 2.1% by weight, depending on the grade. Carbon is the most common alloying material for iron, but various other alloying elements are used, such as manganese, chromium, vanadium, and tungsten. Carbon and other elements act as a hardening agent, preventing dislocations in the iron atom crystal lattice from sliding past one another.

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Marc Newson Gas Hob, Stainless Steel

APPLICATIONS: Bulletproof, Car bonnets, Tough (excavator bucket) etc.

OCLV CARBON.

OCLV is the superior carbon. TCT is made overseas of rather generic carbon fiber, while OCLV carbon is sourced from the very people who provide carbon to Boeing, Raytheon, etc. The process used to manufacture OCLV, however, is what truly sets it apart. Have you ever seen cheap window tinting on cars? Usually, there are many air bubbles between the tinting material and window.

Most carbon frames have similar pockets of air (or "voids") scattered in between the many layers of carbon fiber cloth. These voidsare weak spots, resulting in less strength, or requiring additional material.

C:\Users\IKAY-JOHN\Desktop\black G$ pic\marc_newson_lance_armstrong_1-570x3561.jpg Trek Team Issue Speed Concept 9.9 SSL Customized by Marc Newson.

DESIGN ERA

Bauhaus

Bauhaus, was a school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. It operated from 1919 to 1933. At that time the German term Bauhaus, literally "house of construction" stood for "School of Building".The Bauhaus school was founded by Walter Gropius in Weimar. In spite of its name, and the fact that its founder was an architect; the Bauhaus did not have an architecture department during the first years of its existence. Nonetheless it was founded with the idea of creating a "total" work of art in which all arts, including architecture, would eventually be brought together. The Bauhaus style became one of the most influential currents in Modernist architecture and modern design. The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography.

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Designers in Bauhaus

The style of the bauhaus designers was formed by a lot of impressive characters, artists that worked as teachers in different sections of the bauhaus school. The workshops were focusing on specific materials as wood, metal or glass respectively imparting techniques to students as ceramics or skills learned in the bookbinder or the printing workshop. They were guided by masters of these times. Some of the bauhaus designers made their unforgettable name in the history of art though often these masters don´t get mentioned for their contribution to the education of Weimar students. Among those teachers were men like Paul Klee,Oskar Schlemmer, Wassily Kandinsky and Lyonel Feininger, who had been engaged in the early days as a master for the furniture workshop. The most important figure in the first years has been Johannes Itten, an artist and teacher of art, who organized and structured the obligatory preliminary courses promoting a theory of forms.

The Bauhaus design/style

The impact of the horrible experiences in the First World War, poverty and inflation created a new consciousness, which influenced strongly Design, Architecture and Art. This was the age of the Bauhaus, a movement which was a reaction to social change and which aspired an aesthetic relevance. The "New Man" became the ideal, a concept that also expressed itself in living. The Bauhaus Design showed a purism with emphasis on straight edges and smooth, slim forms. The rooms were sparsely furnished, but filled with hygienic freshness. Superfluous features were taboo. Shining steel was discovered as a material for furniture. The forms in the Bauhaus furniture are frequently simple and light without decorative additive. Frequently used are: steel, glass, bent wood, leathers and plastic. The most attentive colors are: generally black, white, brown, grey and chromium. Sometimes the primary colors of the furniture are used sporadically to accentuate and to give entirely the less dark appearance. Bauhaus was the preamble of modernism and functionalism.

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Bauhaus fuctional techniques

Simpicity

Symmetry

Angularity

Abstraction

Consistency

Unity

Organization

Economy

Subtlety

Continuity

Regularity

Sharpness

Monochomaticity