Significant Influence In His Studio Cultural Studies Essay


The task 01 is talk about George Sowden he is s fames product designer. And we will know his history, inspiration, his design philosophy, his design works and which material choose.

2 History

George Sowden was born 1942 in the leeds UK , his studio location at Milan and Italy. He originally trained as an architect at college of art in Cheltenham, England, in the 1960s. shortly after graduating, Sowden went to Milan to find work as an architect and started a job with Ettore Sottsass in Italy in 1970. At around the same time, he also began his collaboration with Olivetti, the renowned Italian manufacturer of office machines computers and office furniture.C:\Users\Administrator\Desktop\George Sowden.jpg

The relationship flourished for 20 years, during which Sowden witnessed the company’s progression from early electro-mechanical devices to the microchip boom of the 1980s.

During the 1970s, Sowden found himself working at the heart of the Italian radical design movement. In 1981, he became one of the founding members of Memphis, the maverick group of designers, artists and architects whose work defined the post-modern movement. In the same year, he founded SowdenDesign, where he pursued the design of electronic consumer items while also exploring low-tech creations made from wood, textiles ceramic and glass.

The computerised design tools of the early 1990s revolutionised the studio’s design approach and gave it the opportunity to embrace new industrial processes using ever-advancing software programs. George Sowden and his team now work almost exclusively on the design and engineering of electronic or electro-technical products for industrial production. From the beginning of 2004 he has worked in China and since 2007 he has been a partner of Industreal, an Italian company dedicated to the promotion of design ideas. He is now working on a range of kitchen and tableware products which will be sold under S O W D E N – an own name brand which was launched at the beginning 2011.

3 what or who has been a significant influence in his studio?

During his time in art school and his early career , he was influenced by William Morris and the arts and crafts movement as a reaction to what was considered "good design" in the 1970s. The Grateful Dead ambience was the start of a lot of things that led up to Memphis More recently, he has felt uneasy with economic developments that are affecting us society: aggressive capitalism and globalization. This instinctively pushes me to look for values and meanings at a smaller, more local level.

4 His design philosophy

George Sowden’s design philosophy come from searching for an antidote to the prominence of "Good Design" during my early career in the 1970s I shifted my attention to William Morris and the Arts & Crafts Movement

7 His design works

1 Hand BlenderC:\Users\Administrator\Desktop\Hand Blender.jpg

Product description

This hand blender with ergonomic shape allows you to blend safely directly in the food container. With a powerful motor and light signals, it comes with an efficient removable multifunction blade. Safe and easy to clean.  Dimensions of the container: ø 10,5 x h 20 cm. Power supply voltage 220-240 v - 50Hz -170W

Dimensions: ø6,5 x h35 cm Figure 1 Hand blender

Material: ABS, PC, SAN, PMMA, PE, PA+FV, POM, stainless steel

2 Electronic toaster G-Plus

Product description

The Guzzini electronic toaster will give a touch of design to your kitchen, allow you to customize the browning and repeat the same type of toasting any time you want. It has an intuitive use with only two buttons, two sandwich cages, a useful crumb tray and a cable slot. With sounds signal to indicate when it shuts down, ornamental and safety light signals, this toaster is safe and easy to use. A must have to use day after day. Power supply voltage 220-240 v - 50Hz -500W C:\Users\Administrator\Desktop\Electronic toaster G-Plus.jpg

Material: PP, PA+FV, PMMA, Stainless steel

Dimensions: 28 x 17.5 x h26cm Figure 2 Electronic toaster G-Plus

3 Outdoor Public PayphoneC:\Users\Administrator\Desktop\public phone.jpg

Product description

Design and engineering by Sowden Design. The product was conceived to be modular: configured with or without coins/phonecards to comply with the needs of different markets and different countries. Manufactured in die-cast aluminium, pressed stainless steel front panel, abs handset.

Material: Stainless steel

Figure 3 outdoor public payphone

6 Materials selections

By understanding his design, I found George Sowden design in the habit of using the stainless steel, PMMA. Now I will introduce these materials.

1 stainless steel

In metallurgy, stainless steel, also known as inox steel or inox from French "inoxydable", is defined as a steel alloy with a minimum of 10.5% to 11% chromium content by mass. Stainless steel does not readily corrode, rust or stain with water as ordinary steel does, but despite the name it is not fully stain-proof, most notably under low oxygen, high salinity, or poor circulation environments.It is also called corrosion-resistant steel or CRES when the alloy type and grade are not detailed, particularly in the aviation industry. There are different grades and surface finishes of stainless steel to suit the environment the alloy must endure. Stainless steel is used where both the properties of steel and resistance to corrosion are required. Figure 3 stainless steelC:\Users\Administrator\Desktop\stainless steel.jpg


Polymethylmethacrylate, referred to as PMMA, English Acrylic, and called Acrylic or organic glass, in Hong Kong, many called strength glue, its cast plate number average molecular weight of the polymer is generally 2.2 x 104, relative density is 1.19 ~ 1.20, the index is 1.482 ~ 1.521, absorb humidity below 0.5%, the glass transition temperature of 105 ℃. With high transparency, low price, easy to machining, etc., and is often used glass alternative materials. Its characteristic is PMMA is light weight and lower density than the glass: the PMMA the density of approximately 1150-1190 kg/m3, is the half of the glass (2400-2800 kg/m3). Material of the same size, its weight is only half of ordinary glass, 43% of the metal aluminum (the light metal), and High mechanical strength of PMMA: PMMA relative molecular mass of approximately 200 million, is a long-chain polymer compound is very soft, and the formation of molecular chains, therefore, the plexiglass of high intensity, tensile and impactThe capacity is 7 to 18 times higher than ordinary glass. The tensile strength of 6 to 7 kgf / mm 2, and a compressive strength of 12 to 14 kg / mm 2, the impact resistance than polystyrene; It also easily broken features. There is a heating and stretching the plexiglass in which the molecular chains are arranged very in order to significantly improve the toughness of the material, plexiglass nail into this, even if the nail penetration, plexiglass not crack, to this plexiglass breakdown by a bullet, the same does not break into pieces. The stretching treatment plexiglass can be used as a bullet-proof glass, also used as a military aircraft cockpit cover. Figure 4 PMMAC:\Users\Administrator\Desktop\PMMA.jpg

Task 02

1 Introduction

The task 02 is talk about the industrial design in 1930s North America the place it started, and who was the founder the time was founded as well as the founding ideas or philosophy behind the era, the preferred materials, shapes or colors and so on,

2 Where when was it founded and started?

In United States, craft- based was introduced. This is because the industries tend to remain conservative in terms of design. However, by the self-consciously is not suitable and not affected to the modern designer in France and elsewhere in Europe. Based on Secretary of Commence Herbert Hoover was declined in Exposition International des Art DecoratifsetIndustrielsModernes in Paris. Based on his opinion, the designers were unable to comply with criteria of submitting product that were modern and original.

In 1920s, Jean Dunand and other French designers was ensemble the interior furnishing. Most of them are the designersof the luxury goods which is can be seen in the window in New York department store. The retailer realized that the commercial advantages of supporting contemporary design in wide range of the consumer goods. Based on this, the museum was promoted the modern style based on education lines, emphasizing the integration of art into the middle class and the ability of the decorative arts to enhance the level of public tasts and contribution to the cultural performance.

3 Who were the founder

Reuben Haley is the one of the designer in this Era. One the design that he was made are RubaRombic vase, glass, molded, blown and acidetched, 16 ½ × 8 7/8 × 8 7/8 ( 44 × 22.5 × 22.5), in 1928 until 1930. Consolidated Lamp and Glass Company, Pittsburgh.Toledo Museum of Art.

C:\Users\caoyi\Desktop\Reuben Haley.jpg

Figure 5 Reuben Haley’s design

One of the designers in this era is Gottlied Eliel Saarinen. The name of the product is ‘side chair’. This chair fir with black and ocher paint, red horse-hair upholstery, 37 5/8 ×17 × 19 in (95.6 ×43.2 × 48.5). This is in 1929 till 1930s.

C:\Users\caoyi\Desktop\Gottlied Eliel Saarinen.jpg

Figure 6 Gottlied Eliel Saarinen

4 What was the founding ideas or philosophy behind the era

This traveling exhibition, and others sponsored by institutions such at the Metopolitan Museumof art, New York, stimulated public and commercial interest in newer designs, aimed mostly at a sophisticated audience.

5 What were the preferred materials, shapes or colours

Marguerite Zorach(1887-1968) studied paining in paris but returned to the United States, producing contemporary designs for rugs reminiscent of Fauve painting and Poiret’s Atelier Martine. Zorach designed a rug woven from wool and jute for the Crawford Shops in New York dating to 1936. Entitled Jungle, the rug makes use of muted red-orange, gray, and brown hues arranged in a densely packed composition that that achieves remarkable unity through consisten tone and abstract organic shapes.

6 The designers in this era

Gottlieb Eliel Saarinen (August 20, 1873 in Rantasalmi, Finland – July 1, 1950 in Bloomfield Hills, Michigan, United States) was a Finnish architect who became famous for his art nouveau buildings in the early years of the 20th century. He was the father of Eero Saarinen.C:\Users\caoyi\Desktop\Gottlied Eliel Saarinen.jpg

Eliel Saarinen moved to the United States in 1923 after his noted competition entry for the Tribune Tower in Chicago, Illinois. Although Saarinen's entry won second place and was not built in Chicago, his design was fully realized in the 1929 Gulf Building in Houston, Texas. Saarinen first settled in Evanston, Illinois, where he worked on his scheme for the development of the Chicago lake front. In 1924 he became a visiting professor at the University of Michigan.

In 1925 George Gough Booth asked him to design the campus of Cranbrook Educational Community, intended as an American equivalent to the Bauhaus. Saarinen taught there and became president of the Cranbrook Academy of Art in 1932. Among his student-collaborators were Ray Eames (then Ray Kaiser) and Charles Eames; Saarinen influenced their subsequent furniture design.

He became a professor in the University of Michigan's Architecture Department; today a professorship at Michigan's A. Alfred Taubman College of Architecture and Urban Planning is named for him, and the College holds an annual lecture series in his honor.

His son, Eero (1910–1961), became one of the most important American architects of the mid-20th century, as one of the leaders of the International style. Saarinen's student Edmund N. Bacon achieved national prominence as Executive Director of the Philadelphia City Planning Commission from 1949 to 1970. He received the AIA Gold Medal in 1947.

7 His design work

This product name is side chair. This chair fir with black and ocher paint, red horse-hair upholstery, 37 5/8 ×17 × 19 in (95.6 ×43.2 × 48.5). This is in 1929 till 1930s. This product the frame uesd solid maple wood, clear lacquer finish, and the seat used foam padded.

C:\Users\caoyi\Desktop\side chair.jpg

Figure 7 side chair

C:\Users\caoyi\Desktop\solid maple wood.jpg

Figure 8 solid maple wood

C:\Users\caoyi\Desktop\foam padded.jpg

Figure 9 foam padded


In conclusion, after the study, I have learned the history of the industrial design in 1930s North America, through the books and materials i also learned the designer and their products and the colours, materials and shape they like, specially i have know that what happened during the the industrial design in 1930s North America.